
Healthy For Good™ is AHA’s Heart Walk cause campaign. Healthy For Good™ encourages consumers to lead healthier lives. Four pillars ground the movement:
eat smart – make healthier choices each day
add color – add more fruits and vegetables
move more – add more exercise
be well – reduce stress and increase overall wellbeing
Our approach is simple – science-based information, you based motivation.
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Take AHA evidence-based healthy living recommendations and deliver simple-to-understand advise, tools, tips and shareable science
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Bring the movement to life in our community
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Deliver the information in an optimistic, inspirational voice
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Create a movement that people are able to join for support and one-to-one motivation
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Provide members of the movement ongoing education and motivation to help them along the path to a longer, healthier life
How is Healthy For Good™ different?
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Simple, actionable OPTIONS to improve health, one step at a time
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Optimistic tone, emotive visuals
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Giving consumers the HOW, not the WHAT
EAT SMART:
True nourishment involves making overall healthier eating choices each day. This can be daunting, but AHA is here to help with reliable information on eating smart. We will dish out ideas on better snacking, delicious recipes and meal planning tips that will make you want to eat better.
ADD COLOR:
This is the simplest way to start eating healthy: Just look at your plate and add some color to it. Our goal is to inspire and teach you how to add color to every meal and snack, because adding even one serving of color in the form of fruits or vegetables each day is a great way to start building a healthier body.
MOVE MORE:
Our bodies were built to move, so they need daily activity to be healthy. But working out doesn't have to take over your life – in fact, you can start by simply adding a few 10-minute bursts of activity to each day. Whether it’s Walking 101, new ways to stay motivated or tips on working out at home, we have the knowhow to put your body in motion.
BE WELL:
For ultimate whole-body health, your brain and body need to rest, reset and recharge. Whether it’s stress management, tips on getting enough sleep or ideas on connecting with the world in a healthier way, we’ve curated the best information out there to help you be the best version of you possible.
Think of each as something small you can do today that will make a big difference tomorrow. You can tackle all four pillars at once, or just one at a time – but no matter where you start, AHA wants to be there to cheer you on every step of the way.
EAT SMART – ADD COLOR – MOVE MORE – BE WELL
https://healthyforgood.heart.org/